Political
socialization in the classroom revisited: the Kids Voting
program.
Author: Simon, James.; Merrill, Bruce D. Source:
The Social Science Journal
v. 35 no1 (1998) p. 29-42 ISSN: 0362-3319 Number:
BSSI98007751 Copyright: The magazine publisher is the
copyright holder of this article and it is reproduced with
permission. Further reproduction of this article in
violation of the copyright is prohibited.
American schools have long been viewed as agents of
political socialization, helping to build support for the
prevailing societal norms. Along with family, friends, the
surrounding environment and the mass media, schools are seen
as a major influence on young people as they develop a
political awareness.
The general decline in voter turnout in the United States
since 1960 has raised doubts about the effectiveness of
schools and other socialization agents in spurring political
participation. Yet a new civic education program, based in
Arizona, has offered a fresh approach to using the schools
as a direct and indirect means of boosting voter turnout.
Six years after its first trial run, Kids Voting USA created
and administered a curriculum in 1994 that was used by 2.3
million students in 20 states and the District of Columbia.
This study evaluates the success of Kids Voting in
meeting two of its three objectives: to increase student
awareness and intellectual involvement in the 1994 election,
and to use these students to get additional adults to vote
in larger numbers that they would have in the absence of the
program. The third objective of the program--to increase the
rate at which these students eventually vote as
adults--would require a massive longitudinal study and is
beyond the scope of this effort.
The significance of this study rests in its evaluation of
a unique civics education program that is expected to be
used by 5 million students in 40 states in 1996. The study,
grounded in an area that has seen reduced social science
research in the past decade,(FN1) also challenges the
field's pessimism about the ability of a civics curriculum
to influence students in a predictable manner, at least in
the short-term.
POLITICAL SOCIALIZATION AND THE SCHOOLSFor more than 30
years, researchers have explored the role of the school as
one of the locations where children develop the knowledge,
attitudes and behaviors that shape their roles as future
participants in a democracy (Banks and Roker, 1994;
Greenstein, 1965; Hess and Torney, 1967; Jennings, 1993;
Langton, 1967). While family and home background are often
viewed as the primary agents of socialization, schools are
seen as a significant secondary agent, along mass media
exposure (Atkin, 1981; Bronstein, 1993), the political
context of the times (Niemi, 1974) and the role of the
individual as an independent factor in the process (Chaffee,
Pan and McLeod, 1995; Haste and Torney-Purta, 1992; Jennings
and Niemi, 1974; Knutson, 1974; Niemi, 1974).
In their seminal 1967 work, Hess and Torney conclude that
"the public school is the most important and effective
instrument of political socialization in the United
States" (p. 221). While some researchers have minimized
the role of schools (Easton and Dennis, 1969), many others
note the role of schools in teaching both formal and
informal civic values (Dawson and Prewitt, 1969; Palonsky,
1987).
The inculcation of political attitudes begins well before
high school (Hess and Torney, 1967; Moore, Lare, and Wagner,
1985). Greenstein notes that "during the last five
years of elementary school, children move from near--but not
complete--ignorance of adult politics to awareness of most
of the conspicuous features of the adult political
arena" (1965, p. 1). At the very earliest grade levels,
students begin forming supportive, uncritical opinions
toward the abstract political community (Moore, Lare, and
Wagner, 1985). Children in grades 2 and 3 can relate to
government in terms of the president, while those in grades
4 to 8 are increasingly able to use voting and congress as a
way to explain government (Easton and Dennis, 1973). At
about age 7 many children experience a "cognitive
revolution" that continues to about age 13 when they
enter the final stages of cognitive development (Easton and
Dennis, 1973).
Mass media exposure and the political context of the
times also are seen as having an impact on political
socialization. Exposure to campaign information from
television and newspapers can have an important impact on
cognitive processes (Atkin, 1981; Bronstein, 1993; Chaffee
and Yang, 1990; Hawkins, Pingree, and Roberts, 1975). While
researchers in the 1960s found that children's images of the
president were usually positive and non-cynical (Easton and
Hess, 1962; Greenstein, 1965), studies in the Watergate era
and beyond show a decline in the idealization of the
president that may be due to the political mood of the times
(Bronstein, 1993; Hawkins, Pingree, and Roberts, 1975).
CIVICS PROGRAMS IN SCHOOLSWhile the role of schools in
political socialization appears strong, there is little
evidence to show it is due to the kind of civics courses
that the general public might commonly associate with
learning about the political system. Civics classes and
other formal political education efforts in schools have not
been found to have a major impact on political attitudes or
behavior, due to the nature of political socialization being
more of a long-term and gradual process rather than one that
can be affected by a single high school course (Beck, 1977;
Jennings, Langton and Niemi, 1974; Langton, 1969; Litt,
1963). Traditional high school-level civics programs have
been found to have an impact on some subgroups such as
minority students (Langton, 1969) and those generally from
lower social class backgrounds (Beck, 1977). But many
students peak in their early political interest during the
junior high school years; their attitudes become so
entrenched that little change occurs in high school, despite
the earnest efforts of civics teachers (Easton and Hess,
1962). One recent study of young children found they had no
lack of interest in political campaigns and no lack of faith
in the American political system, but the study attributed
such attitudes to the information the children had received
from the broadcast media, not information from the schools (Bronstein,
1993). Given the lack of success, some educators have
suggested a shift in the emphasis of such courses away from
citizen-skills and mechanics-of-government approaches and
toward the teaching of moral education and the values needed
to ensure a healthy community and common life (Leppard,
1993; Levitt and Longstreet, 1993; Mabe, 1993).
A federal study of "get out the vote" efforts
in various states concludes there is no significant
relationship between school-centered civic education courses
and turnout (General Accounting Office, 1990). The study
found 78 percent of all states allowed youths to register
early for their first election, 76 percent supplied
instructional materials to schools on voting and 36 percent
used youth-oriented media in voter outreach and information
campaigns. Low turnout states were more likely to engage in
such activities, yet the GAO report found no evidence that
such efforts were associated with increased turnout.
CAUSES OF LOW VOTER TURNOUTThe apparent lack of success
in socializing students so they become adult voters
parallels a general decline in turnout levels in U.S.
elections since 1960 and a traditionally low turnout rate
for young people (Teixeira, 1992). In presidential election
years, turnout of the voting age population has dropped from
62.8 percent in 1960 to 50.1 percent in 1988 before picking
up to 55.2 percent in 1992's three-way race. In off-year
elections, turnout nationally has dropped from 47.0 percent
in 1962 to 36.5 percent in 1990 before picking up slightly
to 39.6 percent in 1994 (Crocker, 1994, 1995).
Reasons for the long-term decline may include a drop in
voter partisanship and political efficacy (Abramson and
Aldrich, 1982), changes in voter age, and reduced reliance
on newspapers for campaign news (Shaffer, 1981; Teixeira,
1987, 1992). Kleppner (1982) attributes virtually all of the
decline to changes in partisanship, political efficacy and
lowering the voting age to 18. Cassel and Luskin (1988)
argue such conclusions are too simple and that none of the
models explain the bulk of the drop in turnout. The voting
decline has prompted renewed interest in the role of schools
in addressing the low turnout levels of younger voters (Teixeira,
1992). Cohorts now entering the electorate vote in such very
low numbers that their pre-adult impressions of government
and the political system may not have been positive ones (Teixeira,
1992).
THE KIDS VOTING PROGRAMIn this environment of lagging
voter turnout and academic pessimism about the effectiveness
of civics programs, the Kids Voting program was launched.
Based in Tempe, Arizona, it began on a trial basis in six
Arizona communities in 1988 and was extended statewide in
1990. In 1992, the program was rechristened Kids Voting USA
and received a limited national run in 11 states. In 1994 it
expanded to 20 states plus the District of Columbia,
reaching 2.3 million students in kindergarten through grade
12 at a budgeted cost of $5 million in cash and in-kind
contributions, all from private sources.
The KV curriculum is individualized for grades K-12 and
stresses cooperative learning, group problem-solving, and
active, hands-on experiences. Typical lessons for primary
grade students include role playing, craft activities and
classroom elections, while secondary students consider
policy options, research the positions of candidates and
hold formal debates. The curriculum stresses information
gathering, especially from the news media. Teachers
generally use the program for six to 12 hours of classroom
instruction in the fall prior to an election. The low-cost
program--budgeted at about $2 to $3 per student--is designed
to elicit higher-order thinking while instilling in students
the value of voting and the enpowerment that the voting act
can give to a participant. By increasing awareness of the
electoral process, the program hopes that graduating high
school seniors will feel knowledgeable and comfortable about
voting when they turn 18 and will vote in greater numbers
than students not exposed to Kids Voting.
A second KV component calls for students to discuss
political issues with their parents or adults within their
household environment. The discussions are designed to
reinforce the classroom instruction and to increase the
chances the parents or affected adults will become aware and
involved in the election and cast a ballot. On Election Day,
students are encouraged to accompany these adults to the
polls and cast an unofficial ballot. Students in K-8 could
not cast a ballot without an adult being present; the goal
was to increase parental turnout due to pressure from the
children to take them to the polls. The impact of the
program on adults also may have been increased by such
community-wide activities such as a "KidsConvention"
for students to discuss political issues, the recruitment of
hundreds of adult volunteers to handle the student voting
booths on Election Day, and heavy news media reporting on
the project.
The first formal analysis of Kids Voting (Merrill, Simon,
and Adrian, 1994) was based on the 1990 Arizona statewide
election. A linear regression model was used to project
expected turnout, based on past off-year elections, and it
showed that turnout was 3.9 percent higher than expected.
The study also used a statewide survey of registered voters
that attempted to isolate the portion of voters who said
they cast a ballot solely due to KV. Respondents who said
they voted were asked if KV were "in any way a factor
in their decision to vote Tuesday." If the response was
yes, they were asked: "Was the Kids Voting program the
determining factor in your decision to vote on Election Day?
That is, would you have not voted if it were not for the
Kids Voting program?" Some 2.6 percent of voters
identified KV as the determining factor in their decision to
vote. Turnout in precincts that used KV for two consecutive
elections also was higher than comparable precincts,
suggesting a cumulative effect of repeat usage.
A similar study was conducted in 11 states where
individual communities used the program in 1992: Alaska,
Arizona, California, Colorado, Florida, Georgia, Kansas,
North Carolina, Ohio, Tennessee and South Dakota (Merrill,
1993). First, a direct comparison of areas using KV and
matched, adjacent areas without KV indicated that turnout
was 2.8 percent higher in areas with the KV program. Second,
a linear regression model was used to project turnout, based
on historical patterns, in areas with KV and the matched,
adjacent areas without it. The projected turnout was then
compared to the actual turnout in the KV and non-KV areas.
The analysis found that turnout was 1.7 percent higher in
areas with KV than in the matched, adjacent area. Finally,
postelection surveys in five states indicated that 2.9
percent of registered voters said they cast a ballot solely
due to the existence of the KV program.
In summary, the various measures to analyze the program
in 1990 and 1992 found KV has been uniformly associated with
increases in turnout ranging from 1.7 percent to 3.9
percent.
For the 1994 election, an analysis of Kids Voting in the
San Jose, California area also found strong effects in terms
of student communication behaviors, such as media usage and
discussions about politics (Chaffee, Pan, and McLeod, 1995).
There was no measurable effect of Kids Voting on turnout, in
part because 86 percent of the parents interviewed in the
small sample of 477 families said they had voted, thereby
limiting any comparison due to the small number of
non-voters.
The present study is based on the expanded, national Kids
Voting program that was used in 20 states and the District
of Columbia in 1994. The analysis is aided by the fact that
it was an off-year election and the higher turnout
associated with a presidential election is absent.
This study focuses on three research questions: (1) Was
adult turnout higher in the areas where the KV program was
used, compared to matched, adjacent areas that did not use
the program?; (2) Did participating students actively
discuss the election in class, follow the campaign in the
news media and talk about the campaign with their family?
Would they want to take part in such a process again?; and
(3) What value, if any, did participating teachers assign to
the KV program?
METHODTo determine whether Kids Voting increased voting
in the areas where the program was used, turnout in each
area was compared to a matched, comparable area in the same
vicinity that did not use the program. Census data,
registration statistics and voting statistics were used to
ensure that matched areas had similar racial, socioeconomic
and partisan characteristics. Interested social scientists
or election officials in each area were consulted to ensure
the matches were comparable and reasonable.
It was not always possible to find matching areas for
comparison because boundaries for geopolitical units like
precincts or counties frequently crossed school district
boundaries. However, matches were found for communities in
15 of the 21 states studied. An alternative method was used
in Arizona, since KV was used in 99 percent of Arizona's
school districts and no matching areas could be found. In
this case, a statewide post-election survey was conducted to
evaluate the program and to isolate the percentage of voters
who said Kids Voting was the specific reason they went to
the polls on Election Day. The resulting percentage (1.5
percent) was multiplied by the total number of voters who
cast a ballot (1.15 million voters) and than multiplied by
the percentage of school districts using the program (99
percent) to approximate the program's impact on statewide
turnout.
To gauge the program's impact in the classroom, a sample
of 24,976 students was selected in 20 of the 21 states using
the program in 1994. Participating schools were stratified
by racial, political and demographic characteristics, then
selected at random in a manner designed to yield
approximately the same number of respondents in grades K-3,
4-6, and 7-12. Individual classes in each school were then
selected at random, and all students in a chosen class
completed a questionnaire. Twelve questions were given to
students in all three grade groups. They differed only in
phrasing for the youngest children (e.g., the gender
question asked whether students in K-3 were "a boy or a
girl" instead of "male or a female"). Six of
the questions were designed to gauge student involvement in
Kids Voting-related activities (e.g., "When you were at
home, did you ask questions about voting") and exposure
to mediated campaign information. Two questions dealt with
political efficacy and trust (e.g., "Do you think the
President is the kind of person who would help you if you
were in trouble?") and are not reported here. Three
questions asked about the student's grade level, gender and
race. A final question asked, "Would you like to have
Kids Voting as part of what you learn in school the next
time there is an election?".
The surveys for grades 4-6 and 7-12 included seven
additional questions, centering on family decision-making
patterns (e.g., "When family decisions are made, do
your parents let you have, 1. A lot of input; 2. some input;
or 3. None?"), plus additional media use and efficacy
questions.
The student survey yielded 7,928 responses from students
in grades kindergarten through three, 8,323 responses from
grades four through six, and 8,725 responses from grades
seven through 12. Slightly more female students completed a
survey (52 percent). There was representation from a variety
of ethic groups (16 percent of students identified
themselves as African American, 6 percent as Hispanic or
Latino, 5 percent as Native American and 4 percent as Asian
and 69 percent as White or Anglo).
Finally, in an effort to determine what value, if any,
did participating teachers assign to the program, a random
sample of more than 1,000 teachers (n=1,084) from 20 of the
21 participating states was used. The 19-question survey
asked teachers to rate KV on a variety of dimensions,
including its ability to increase student knowledge about
elections, increase student enthusiasm for voting, and
increase parental involvement in the schools.
There were several limitations to the study. Ideally, an
evaluation study of a program like Kids Voting should focus
on the political socialization of students at school in
conjunction with the influence of socializing factors at
home and elsewhere. However, the federal "Buckley
Amendment" privacy law limited the ability of KV to
identify students by name in collecting data on any
political, attitudinal or behavioral questions that might be
seen as invading the privacy of students or parents.
KV also did not collect pre-test information in the
aggregate that could have been used to evaluate the program
in a quasi-experimental framework. Aggregate student
attitudes and behaviors could have been measured prior to
exposure to Kids Voting (Time A), and then immediately after
the treatment (Time B) and contrasted with a control group.
Instead, the program just collected data after the election,
making it impossible to isolate changes in individual or
collective attitudes and behavior that may be due to the
stimulus of Kids Voting.
KV also did not question students (and teachers) in the
matched, adjacent non-KV areas and use their responses as a
control group. A comparison of the students using KV and
those in a control group would have been useful in gauging
the program's impact on political efficacy and trust, family
decision-making processes and media usage.
Due to these limitations, the present study is unable to
directly show any causation between KV and a specific
student's attitudes before and after the election. Instead,
it focuses on participant attitudes toward the program and
external evidence of the program's possible impact, such as
changes in turnout in areas where it was used compared to
areas where it was not used.
FINDINGSThe geographic areas using Kids Voting in 1994
experienced a small but consistent increase in turnout,
compared to similar matched areas, as shown in Table 1. In
14 of the 15 geographic areas examined, turnout increased
from +0.1 percent (California) to as much as +9 percent
(Washington state).
Within this study design, it was impossible to
demonstrate in a causal sense that KV was the only factor
responsible either for the increase in turnout experienced
by the 14 areas (or the single decrease, in Colorado).
However, the median increase across all 15 areas in 1994
(2.0 percent) was consistent with KV research conducted in
1988, 1990 and 1992 that found usage of KV was associated
with an increase in turnout of 1.7 percent to 3.9 percent.
Table 2 presents the results of student attitudes toward
the program. The student survey indicated 95 percent of the
student participants in KV said their teachers had talked to
them frequently (63 percent) or occasionally (32 percent)
about voting, suggesting the KV program was used by
virtually all teachers in the areas where school
administrators had contracted for it (Table 2). There was
remarkably little variance across grade level to this
question or any of the other questions dealing with campaign
activity. Most students also reported taking part,
occasionally or frequently, in such activities as debates on
political or social issues at school (76 percent) and asking
questions at home about elections (71 percent). Most
students said they were able to go the polls with their
parents and vote on Election Day (55 percent) and said their
families frequently or occasionally had political
discussions at home (59 percent).
Kids Voting participants also were associated with high
levels of news media use for campaign information.
Seventy-three percent of students said they frequently or
occasionally watched news about the campaign on television;
73 percent also said they followed the campaign on radio.
Usage of the print media was less frequent: 49 percent of
students said they read about the campaign in newspapers and
29 percent said they read magazine campaign coverage.
Developing an appreciation for voting and for the
importance of casting a ballot is a central thrust of the
Kids Voting program. Seventy-six percent of the
participating students said they felt it was very important
for people to vote on Election Day; 18 percent said it was
somewhat important and 6 percent said it was not very
important. There was virtually no difference across grade
levels on this key question. Students also indicated a
strong desire to use KV in future classroom discussions.
Asked whether they would "like to have Kids Voting as
part of what you learn in school the next time there is an
election," more than 85 percent of students (with a
specific response) said yes. With the inclusion of a
"not sure" category, there was about a 5-to-1
ratio of students favoring retention of the program for
future election campaigns.
Finally, Table 3 indicates that teacher evaluations of KV
also were positive regarding the program's value. Asked for
an "overall impression of the Kids Voting
program," 39 percent said it was very favorable, 50
percent said favorable, 9 percent said somewhat unfavorable
and 2 percent said very unfavorable. Teachers wer likely to
rate it favorably for grades 7-9 (91 percent) and 10-12 (98
percent) as they were for grades K-3 (89 percent) and 4-6
(89 percent). Asked to rate KV in terms of its impact on
students and parents, 99 percent of teachers said the
program increased student knowledge. Ninety-nine percent of
teachers said it increased student enthusiasm, while 81
percent said it increased parental involvement in the
schools.
In terms of the research questions, the study found that
adult turnout was higher in the areas where the KV program
was used, compared to comparable areas that did not use the
program. Participating students actively discussed the
election in class, followed the campaign in the news media,
talked about the campaign with their family, and said they
would want to take part in such a process again. Finally,
most participating teachers said the program had a positive
impact in increasing short-term student knowledge and
enthusiasm about the election.
DISCUSSIONThis study suggests Kids Voting can provide a
positive introduction of students to the voting process.
Seventy-six percent of participants said they think it's
important for people to vote on Election Day, an encouraging
sign in a country where many citizens cannot be bothered to
even register. The uniformity of results across grade levels
was much higher than in earlier studies that had suggested
such civic-oriented programs were less likely to succeed at
the high school level (Beck, 1977; Easton and Hess, 1962;
Jennings, Langton and Niemi, 1974; Litt, 1963).
The matched comparisons of areas with KV and those
without the program suggest that turnout was, on average,
2.2 percent higher in the 15 states where it was used,
consistent with past studies. No causal argument can be made
due to the many potential intervening variables. For
example, despite the best efforts at pairing districts,
those with KV may have had more aggressive social studies
administrators whose zeal for such a program energizes
civics teaching at all levels and produces students who vote
at higher levels later in life. The increase can be viewed
by supporters as a positive step in reversing the general
decline in turnout (and perhaps by critics as a negligible
change that was not worth the time of students, teachers,
volunteers, and $5 million in funding).
Kids Voting also may have boosted turnout in an indirect
manner. To implement the program, KV enlisted 45,000
volunteers on Election Day to staff polling areas and allow
students to cast their mock ballots. Many of these
volunteers would have voted any way; however, some may cast
a ballot because they were already at the polling location.
Pre-election publicity about the program also may have
spurred additional turnout. The program is considered
"good copy" by the news media. KV generates dozens
of newspaper, television, radio and magazine stories in
every area where it is used. A study of the 1990 KV program
in Arizona found it generated more than 300 newspaper
articles in the final six weeks of the campaign; a statewide
survey also found nine in 10 registered voters said they had
heard of the program by Election Day (Merrill, Simon, and
Adrian, 1994).
Beyond the immediate focus on attitudes toward elections,
Kids Voting also may have several secondary benefits, such
as increased student awareness and use of the news media and
increased discussions of public affairs with family and
friends. Such activities are associated with long-term
political socialization (Atkin, 1981; Bronstein, 1993). It
remains to be seen whether these apparent effects are
short-term or lasting when the students assume their adult
roles as voting citizens in society.
The limitations imposed by federal privacy law on student
data collection, as discussed earlier, must be acknowledged.
However, organizers can measure changes in aggregate
attitudes simply by using the elements of a classic
experiment. Such an approach would be hard to do in a state
like Arizona, where 99 percent of school districts use the
program and a large control group does not exist. But
Chaffee, Pan, and McLeod (1995) showed the value of
conducting such a study in a community like San Jose,
California, where only some schools use KV. Pre-testing a
sample of all students in a single city, allowing the KV
curriculum to be used for half the students, and then
post-testing all the students after the election would
provide a more valid approach to isolating the impact of KV,
especially if such a design were used in a variety of cities
and states. Even better, of course, would be a long-term
study that would track tens of thousands of KV students,
along with a control group, over decades to see if turnout
levels were different for KV participants. The logistics of
such a study, given the high transience of Americans at the
close of the century, is staggering.
Yet the potential for the program to have an impact on
the political socialization of students, where many civics
programs have failed before, suggests it is worthy of
broader future study.
Added material.
JAMES SIMONDirect all correspondence to: James Simon,
Department of Communication, University of the Pacific,
Stockton, California 95211. Telephone: (209) 946-3049.
E-mail: jsimon@vmsl.cc.uop.edu.
BRUCE D. MERRILLArizona State University.
Table 1. Comparison of Turnout, Areas Within States That
Used KV vs. Matched Areas that Did Not Use KV.
(TABLE) % Turnout Area % With KV % Without KV Difference
Additional VotersWashington State 62.0 53.0 +9.0
1,046Georgia 54.7 47.5 +7.2 3,287Tennessee 62.2 56.6 +5.6
9,108South Carolina 61.2 55.6 +5.6 2,314Kansas 68.0 62.7
+5.3 4,826Michigan 58.6 55.0 +3.6 1,232Ohio 58.0 55.0 +3.0
9,959Washington, DC 54.0 51.9 +2.1 336Maryland 66.0 63.9
+2.1 1,347Alaska 61.8 57.7 +4.1 2,258North Carolina 35.0
34.0 +1.0 1,063Florida 65.5 64.5 +1.0 11,777Arizona (FN*)
(FN*) +1.5 17,133California 56.1 56.0 +0.1 322Colorado 56.5
59.9 -3.4 0Total Additional Voters 66,008Median Increase
Across All 15 Areas: 2.0%.
FOOTNOTE* Arizona percentage based on projection from
post-election statewide survey of registered voters.
Table 2. Political Attention and Campaign Activity Of KV
Participants, By Grade.
(TABLE) % K-3 % 4-6 % 7-12 % All StudentsHow often did
...... your teacher talk to you in classabout voting
Frequently 60 64 65 63 Occasionally 33 32 30 32 Seldom/Never
7 4 5 5 Total 100 100 100 100 (n) (7,581) (8,246) (8,671)
(24,498)... you ask questions at home aboutelections
Frequently 20 20 15 18 Occasionally 44 57 59 53 Seldom/Never
36 22 26 29 Total 100 100 100 100 (n) (7,570) (8,285)
(8,702) (24,557)... you participate when politicaland social
issues debated at school Frequently (FN*) 31 22 26
Occasionally 46 53 50 Seldom/Never 23 24 24 Total 100 100
100 (n) (8,198) (8,654) (16,852)... your family has
political discus-sions at home Frequently 21 13 11 15
Occasionally 36 48 47 44 Seldom/Never 43 38 42 41 Total 100
100 100 100 (n) (7,484) (8,234) (8,670) (24,398)Did you go
to the polls and vote onElection Day? Yes 56 56 .53 55 No 44
44 .47 45 Total 100 100 100 100 (n) (7,658) (8,174) (8,473)
(24,305)How often did you watch/ readthings about the
election ... ... On television? Frequently 7 30 26 .28
Occasionally 37 50 43 44 Seldom/Never 36 20 20 26 Total 100
100 100 100 (n) (7,611) (8,275) (8,708) (24,594)... In the
newspaper? Frequently 17 15 16 16 Occasionally 24 35 40 33
Seldom/Never 59 50 44 51 Total 100 100 100 100 (n) (7,594)
(8,279) (8,699) (24,572)... On the radio? Frequently (FN*)
33 31 32 Occasionally 43 39 41 Seldom/Never 24 30 27 Total
100 100 100 (n) (8,275) (8,700) (16,975)... In magazines?
Frequently (FN*) 7 7 7 Occasionally 20 24 22 Seldom/Never 73
69 71 Total 100 100 100 (n) (8,234) (8,688) (24,922)How
important is it for people tovote on Election Day? Very
Important 78 75 75 76 Somewhat 14 20 20 18 Not Very 7 5 5 6
Total 100 100 100 100 (n) (7,713) (8,232) (8,442)
(24,387)Would you like to have Kids Votingas part of what
you learn in schoolthe next time there is an election Yes 86
65 59 No 14 8 12 Not sure (FN*) 26 29 Total 100 100 100 (n)
(7,768) (8,232) (8,474).
FOOTNOTE* not offered as a response at that grade level.
Some percentages do not add up to 100due to rounding.
Table 3. Evaluation of Kids Voting By Participating
Teachers, By Grade Level.
(TABLE) Grade Level K-3 4-6 7-9 10-12 TotalA. Overall
Impression of the Kids Voting ProgramVery Favorable 36% 42%
45% 38% 39%Favorable 53% 47% 46% 60% 50%Somewhat Favorable
9% 10% 9% 3% 9%Not Very Favorable 3% 1% 0% 0% 2%Total 100%
100% 100% 100% 100%(n) (397) (339) (114) (37) (1,084)B.
Impact of Kids Voting on Increasing ... ... Student ...
Student ... Parental Knowledge Enthusiasm InvolvementA Great
Deal 61% 64% 23%Somewhat 38% 35% 58%Not At All 1% 1%
19%Total 100% 100% 100%(n) (1,075) (1,066) (1,084).
NOTESome percentages do not add up to 100% due to
rounding.
FOOTNOTE1. The concept of political socialization can be
traced to Plato's search in "The Republic" for a
way of developing an individual's character so that he or
she would be supportive of the ideal polity. In the current
literature, the term is often used to describe a
"developmental process through which the citizen
matures politically" (Dawson and Prewitt, 1969, p. 17).
It also can be viewed as a conservative process
"facilitating the maintenance of the status quo by
making people love the system under which they are
born" (Sigel, 1969, p. 1). Niemi has criticized the
latter definition for assuming that the politicization of
the citizenry is "inevitably purposeful, goal-oriented,
rational and organized, and it precludes an understanding of
individual differences in ability and willingness to
learn" (Niemi, 1974, p. 8). He argues that the
politicization of the individual is a process in which a
citizen both accommodates and assimilates the themes of the
political culture. While the topic remains a fertile area
for research by education, sociology, psychology and
communication scholars, political science research in the
area seemed to peak between 1965 and 1983, prompting one
recent critic to dismiss the field as a "political
fad" (Peng, 1994, p. 100). In a similar overview, Sears
is less critical, but concludes that "the great burst
of activity of the 1960s and early 1970s appears to have
subsided and in some respects has nearly disappeared
altogether" due in part to the belief that a child's
political attitudes are not very strong and have little
impact on their political attitudes in adulthood (Sears,
1990, p. 69).
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